Joico Blonde Life Violet Conditioner

Maintaining vibrant blonde hair can be a challenge, but the right products make all the difference. and this shampoo does the job!! With regular use, this shampoo has helped my blonde to stay fresh and radiant. I am very happy! I always use the matching conditioner, pricey but worth it, i use once a week x

Love love love this purple shampoo. I have been using other brands for years and stuck to what I knew but I was getting fed up of my hair getting too grey and ashy and with the product causing my hair to become dry. I tried this on a whim and I’m so pleased that I did.  1. It smells so much nicer than all the other brands I have used. 2. It does not leave my hair grey. It lightens and brightens my blonde instead. 3. It leaves my hair feeling super soft and nourished. 10/10

Brilliant product, great price and delivery on time. Well done

I really love this purple shampoo as it’s gentle on my hair. Other purple shampoo dry it out but this one doesn’t.

Love Joico products keeps your hair blonde fantastic product.