John Frieda 4x Sheer Blonde Go Blonder Shampoo 250 Ml

I've bought this shampoo for over a decade and used to love it. The latest version of it has changed the scent to something that seems more like cheap perfume and now I can't stand it. I'm truly saddened that I will no longer be buying this.

The smell completely changed for the worst with the relaunch of the nee formulation. Absolutely loved the smell of the old formulation. How can I get that one still?

I have used this shampoo for many years and loved it! However it recently changed formulas and I noticed right away! The shampoo and conditioner are now much thinner and doesn’t leave your hair feeling clean! I also had an allergic reaction to the new formula! My scalp started to itch and my face itched and I got a rash and redness! The bottle says nothing about a new formula but a quick google search confirmed my suspicion. I’m extremely disappointed with this change and would no longer recommend this shampoo!

I am so disappointed in the new fragrance of Go Blonder. I used to get so many compliments that my hair smelled amazing and now it smells like banana. Gross!

Natural blonde. Have used this product for years, loved it until new formula change. Hate the new scent. But new formula works nowhere near as well as old formula. Hydrogenated vegetable oil in shampoo leaves hair smooth but then doesn’t fully rinse out leaving hair greasy and flat no matter how little shampoo being used by the end of the day. This also makes new formula very thin and doesn’t coat the hair as well when leaving on for a few minutes to work and soak in. Lightening effects now seem very minimal compared to before. Vegan ingredients doesn’t always mean better especially in this case. Bring back the old formula.